Teddie Peanut Butter, Brand Refresh

Teddie is a brand that has been around the block once or twice. Celebrating it's centennial of delivering all-natural nut products, primarily peanut butter made from peanuts grown and produced exclusively in the United States. 

To help usher in the next hundred years we approached this project with intention, honoring Teddie’s rich history and established brand presence while thoughtfully refreshing its identity for a new era, where the digital landscape plays a vital role in growth and visibility.

This new logo for Teddie Peanut Butter re-imagines the beloved brand with a simple, modern, and friendly design that honors its rich 100-year heritage. Drawing from the original branding, the updated look retains the recognizable custom lettering of the wordmark, giving it a refreshed, contemporary polish while preserving its nostalgic charm.

The brand mascot has also been thoughtfully updated, maintaining its familiar warmth but with a cleaner, more versatile style suited for today’s diverse digital and packaging environments. This evolution strikes a balance between timeless tradition and youthful appeal.